Two expired listings, then one price that held
- Starting problem
- 155 days on market across two listings with another brokerage, May to October 2024. Six price changes, between $599,900 and $719,000, including two increases of more than 10%. Both expired unsold.
- My reasoning
- Buyers' agents read price history, and that history told them to wait. The first listing had already sat at $599,900 for 29 days without selling, so price alone didn't explain it: too few buyers had walked through.
- Plan and actions
- Relisted at $599,900 and never changed it. Marketed it heavily online and sent it to the buyer contacts it matched. Negotiated the offer when it came.
- Timeline
- More than 120 showings. A conditional sale at 55 days on market, across the December holidays; firm 8 days later.
- Documented result
- Sold, after two expired listings. Figures from the public MLS® listing history, shared with the seller's permission.
- Keep in mind
- One home's history. A relist works when it fixes that home's specific cause; it isn't a promise of the same result.
Seller client R, from the public listing history. The full case →